Sales Promotion: Concepts, Methods, and Strategies

Sales Promotion: Concepts, Methods, and Strategies

Robert C. Blattberg / May 30, 2020
Sales Promotion Concepts Methods and Strategies Offers an overview of the field of promotions how promotions affect sales and profits types of sales promotions the interaction of promotion and advertising and future research With a practical ori
  • Title: Sales Promotion: Concepts, Methods, and Strategies
  • Author: Robert C. Blattberg
  • ISBN: 9780137881673
  • Page: 278
  • Format: Unknown Binding
  • Offers an overview of the field of promotions how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
    Sales Promotion Concept and Methods of Sales Promotion Sales promotion might be defined as that philosophy of promotion of sales other than personal selling and advertising which is aimed at stimulating sales, through adopting techniques or methods of a special Sales Promotion Concepts, Methods, and Strategies by Offers an overview of the field of promotions how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. Sales Promotion Decision Making Concepts Sales Promotion Decision Making serves as a vital resource for practitioners Distilled from over articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision making processes, and campaign evaluation. Sales Promotion and Publicity Definition, Concepts The Concepts of Promotion Your Business The Concepts of Promotion Promotion is the component of a company s marketing system that involves delivery of messages to target customers that emphasizes the benefits of your brand, products and services A few common communication tools are used in a promotional plan Goals of promotion include building brand Sales Promotion Examples and Ideas in Oberlo What Are Sales Promotions Sales promotions are a set of marketing initiatives aimed to bring an increase in the trial, usage, or sales of a product or service Sales promotion techniques include money off vouchers, BOGOF buy one get one free deals, free shipping, and other non recurrent selling efforts that aim to attract customers.
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      • Robert C. Blattberg

        Robert C. Blattberg Is a well-known author, some of his books are a fascination for readers like in the Sales Promotion: Concepts, Methods, and Strategies book, this is one of the most wanted Robert C. Blattberg author readers around the world.

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